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Wednesday
Apr252012

Low Cost, Production Quality Cameras... Made In California

RED Digital Cinema started the trend of lowering the price of motion picture quality cameras. Their cameras are predominately used for 3D film making - films like The Hobbit are shot with RED Cameras. What's most interesting, and why we chose to highlight RED from our NAB trip, is that fact that they are made in California. 

The cameras are built in the United States of America. It's a unique story in that everyone makes the assumption that high-end technology like this has to be build someplace else, and not in the US. It's not all that known - the RedOne cameras were actually build offshore - and we did some assembly and final testing in the US. We decided that we would try and bring all the technology back to the states and see if we could actually do manufacturing in the US and it worked out... 

Ted Schilowitz

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